Discovery CEO David Zaslav forecasts high demand for his soon-to-launch direct to consumer streaming service, to be unveiled in December, because of a specific viewer: His mother. "I had to go to my mom's house to get her on Disney+ so she could watch Hamilton.
And she's watching Netflix, and she wasn't a Netflix subscriber," Zaslav told the Paley International Council Summit during a session that was webcast on Wednesday.
The Discovery boss said demand for content from streaming platforms had dramatically grown amid the pandemic. "COVID has got us consuming aggressively Netflix, Disney+, HBO, there's lot of offerings," Zaslav argued.
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