To any of our readers who don’t understand why dwindling TV ratings are not having a negative impact on ad dollars, you’re not alone.
And you definitely should not feel dumb about that because one of the brightest CEOs in the business, Discovery’s David Zaslav, doesn’t quite get it either.Zaslav tried his best to explain the situation (“Every [month] you deliver less tomatoes in the wheelbarrow, and every month you get paid more for your tomatoes,” as he put it) Tuesday at Credit Suisse’s 23rd annual Communications Conference.The former NBC executive plugged Discovery+’s “ad-light” option in the process.
Read more on thewrap.com
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