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Dior Perfumer Francois Demachy Takes Spotlight in 'Nose' Doc

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hollywoodreporter.com

"We are animals first," says François Demachy, Dior's perfumer-creator, of the most frequently undervalued human sense — smell. "Our sense of smell was here for very crucial reasons at first: to find a mate, to search for food, to protect ourselves.

Yet given evolution we don't really need it anymore for basic survival … For most people we smell without actively and consciously smelling, which is kind of like seeing but not watching!" Demachy and his work — his creations include J'Adore, L'Or and Miss Dior — are the subject of the latest documentary by Arthur de Kersauson and Clément Beauvais (who directed 2014 doc The Greasy Hands Preachers, about custom motorcycle culture).

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