Cuadrilla Capital Acquires Content Insights Company Chartbeat (Report)
thewrap.comAxios reports. “As more and more folks get focused on subscriptions and long-term value, I think Chartbeat becomes a product that adds value beyond what it’s being used for today,” Chartbeat CEO John Saroff told the outlet.Representatives for Chartbeat and Cuadrilla Capital did not immediately respond to TheWrap’s request for comment.
Chartbeat helps to measure and analyze website traffic for online publishers and will now look to expand through the additional resources provided by Cuadrilla Capital.
The company’s ambition is develop a roster of services that media companies can use to support editorial visions and grow their reach.
The company’s management team, along with its 60 employees, will remain in place following the finalization of the deal. Financial terms of the sale, which will see the fully acquired Chartbeat still operate independently, were not disclosed. “It’s kind of like growing equity plus,” Saroff said of the pact.
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