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Covid-Era Conundrum: ‘No Time to Die’ May Be the Year’s Highest-Grossing Hollywood Movie, But It Could Still Lose Millions
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variety.com
variety.comNo Time to Die” eclipsed $730 million in global ticket sales, making the James Bond sequel both the year’s highest-grossing Hollywood film and the top performing film at the box office since COVID-19 appeared on the scene and nearly shut down the movie business.The action-packed spy spectacle, which endured several coronavirus-related delays, has become the rare pandemic-era box office hit, which is even more impressive considering adult audiences — the core demographic for “No Time to Die” — have been reluctant to return to theaters.
However, the movie cost more than $250 million to produce, at least $100 million to promote and tens of millions more to postpone over 16 months.
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