J Balvin co-manager Fabio Acosta, has signed Colombian Yeison Jimenez to its roster for global representation. Jiménez, who is signed to Sony Colombia, is one of the leaders in the country's burgeoning "Música popular," or popular music movement, the name given locally to Colombia's take on regional Mexican music."Colombia is a trend-setter in music, and música popular, as they call the genre in Colombia, has seen huge growth there in the past year," says Acosta.
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