College athletes scoring lucrative modeling contracts — here’s the haute-est co-eds
nypost.comName, Image and Likeness rule changed last July, the floodgates opened for both brands and talent, making a handful of athletes such as University of Miami women’s basketball players the Cavinder twins millionaires within months.
There have been noteworthy deals with nutritional supplements, protein bars, financial companies, apps and gyms — not to mention the many collaborations with local restaurants, dentists and car dealerships.
So far, the fashion world hasn’t fully embraced the newly available collegiate talent pool for endorsements or ads — though that is beginning to change.“At the outset, fashion brands weren’t familiar with NIL but they are starting to come around and see the power and influence of these athletes,” Keith Estabrook of Estabrook Group told The Post.
He’s worked with athletes including LeBron James and Andre Iguodala and was an early force in fusing the worlds of sports and high fashion.
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