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Cinemark CEO Sees Path Forward for Theaters Despite Shrinking Release Window

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thewrap.com

Sean Gamble says he still sees benefits for cinema exhibition from the ongoing push for shorter theatrical exclusivity windows.Though movie theaters still face plenty of hurdles in their effort to fully recover from the pandemic, Gamble said at the Goldman Sachs Communacopia and Technology Conference that cinemas can serve as a risk-management tool.

For years, theaters passionately defended the 90-day exclusivity window for films playing on their screens as necessary to the financial health of the film industry, with the National Association of Theater Owners releasing commissioned studies arguing that shortening the window would harm home entertainment revenue.

Now, with most films getting at most a 45-day theatrical window before heading to on-demand and streaming, theaters have conceded the 90-day pre-pandemic norm.

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