Kanye West’s Adidas partnership reportedly “under review”
nme.comKanye West‘s tumultuous partnership with Adidas is reportedly “under review” according to new reports.West partnered with Adidas under the Yeezy banner in late 2013, with their first collection debuting in 2015.
Under the terms of West’s contract with Adidas, the rapper retains full ownership of the Yeezy brand, and has complete creative control over the products released through the brand.Over the past year though, Kanye has accused Adidas of a number of wrongs, including allegedly creating Yeezy Day, the annual day in which the brand releases some of its most anticipated Yeezy sneaker drops, without his personal approval.
Last month, he then hit out at the company again with a new post imagining the death of the sportswear brand’s chief Kasper Rørsted.Now, according to new reports in CNBC and Hypebeast, Adidas are reviewing their contract with the rapper.A statement from Adidas reportedly read: “Adidas has always been about creativity, innovation, and supporting athletes and artists to achieve their vision.
The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history. We are proud of our team that has worked tirelessly throughout our collaboration with [Kanye West] and the iconic products that were born from it.“We also recognise that all successful partnerships are rooted in mutual respect and shared values.
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