Mike Benson tv video film broadway Mike Benson

CBS Shifts Tone Of Fall TV Promos As Curtain Rises On Season Unlike Any Other

Reading now: 358
deadline.com

Dade Hayes Finance EditorEXCLUSIVE: In a fall TV season turned upside-down by COVID-19, how does the leading broadcast network by total audience get that audience to tune in?That’s been the promotional challenge faced by Mike Benson and his troops at CBS as the network reaches an inflection point in its COVID-19-adjusted season tonight.

The Thursday schedule features return of Young Sheldon and Mom and the debut of new comedy, B Positive.Benson joined CBS last year as president and chief marketing officer after previous executive stints at Amazon Studios and Time Warner.

One of his first major projects came to fruition last week when the revamped CBS brand identity and five-tone audio tag started hitting the air. “People want comfort food.

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA