Dade Hayes Finance EditorEXCLUSIVE: In a fall TV season turned upside-down by COVID-19, how does the leading broadcast network by total audience get that audience to tune in?That’s been the promotional challenge faced by Mike Benson and his troops at CBS as the network reaches an inflection point in its COVID-19-adjusted season tonight.
The Thursday schedule features return of Young Sheldon and Mom and the debut of new comedy, B Positive.Benson joined CBS last year as president and chief marketing officer after previous executive stints at Amazon Studios and Time Warner.
One of his first major projects came to fruition last week when the revamped CBS brand identity and five-tone audio tag started hitting the air. “People want comfort food.
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