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Captify Names Brendan Condon Global Chief Revenue Officer

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variety.com
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Brian Steinberg Senior TV EditorCaptify, a specialist in consumer search data, named Brendan Condon, a former senior executive for the ad-sales unit of Comcast’s cable division, as its global chief revenue officer, a sign that the company sees opportunity as the media industry starts to focus more heavily on how consumers utilize video delivered by broadband.Condon is charged with driving new growth opportunities for Captify, which delivers real-time consumer insights based on data from consumer searches around the globe.“We provide a much cleaner, viewer-friendly approach to how search data can enter the TV realm, and with that, I think, can greatly expand the brands that Captify works with,” says Tom Rogers, chairman of Captify, in an.

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