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Can These Execs Save ViacomCBS’ Storied Cable Brands?

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Chris McCarthy’s path to becoming a television executive began on the white sand beaches of Panama City Beach, Fla.It was spring break 2005.

The executive who now leads the second-largest unit of ViacomCBS by revenue was tasked with hawking MTVU-branded credit cards to college students in various stages of inebriation and undress.

He would eventually get his foot in the door at MTV thanks to his success at convincing undergrads to sign up for a card that gave them reward points for good grades, paying the bill on time and purchasing books.In the moment, sweating it out at a folding table inside a sponsor activation tent on the Florida Panhandle coast, McCarthy worried that he was already wasting his hard-earned MBA. “It was wild down there.

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