Byron Allen’s Allen Media Group has sued McDonald’s Corp. for $10 billion in damages, alleging racial discrimination as the high-profile businessman continues to pound big companies for not giving Black-owned media a fair shake as they disburse massive advertising budgets.
The lawsuit accuses the fast-food giant of racial stereotyping and refusals to contract with AMG’s Entertainment Studios and Weather Group in violation of federal and state law.Allen and other Black media owners joined forces last month to put pressure on automaker GM for the same reason.
Allen has been pushing the issue publicly for over a year with some success. Most recently, ad giants GroupM and Interpublic agreed to invest in Black-owned media.Entertainment Studios
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