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Music Industry Moves: Diddy Teams With Salesforce to Launch Digital Marketplace for Black-Owned Businesses

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variety.com

Jem Aswad Senior Music EditorSean “Diddy” Combs has teamed up with Salesforce to launch Shop Circulate, which the announcement describes as a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.

The platform’s goal is to provide Black businesses with a platform to reach global audiences and empowers consumers to shop the world’s best Black-owned brands.

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