Also Read: BuzzFeed Lays Off Nearly 70% of Furloughed StaffBuzzFeed also points to data that says nearly three-quarters of its audience make their TV and film choices based on the staff’s own content recommendations, and the film’s development process will use that same data and insights in order to figure out what stories will work best with young audiences.“We are thrilled to collaborate with BuzzFeed to expand our digital footprint with a slate of original films that speak to their highly engaged audience,” Lauren Bixby, Lionsgate VP acquisitions and co-productions, said in a statement. “With our innovative marketing strategy and agile distribution teams, combined with BuzzFeed’s impressive and extensive global reach, the partnership.
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