Bring Me The Horizon‘s Oli Sykes has today (July 29) launched the ANGELSLAYER clothing line under his alternative fashion brand DROP DEAD.The singer’s latest collection is themed on Topheth, a fictional institute dreamt up by Sykes that serves as a metaphor for technology’s insidious grip on modern civilisation.Speaking about the cult-like organisation, Sykes said: “The institute [Topheth] houses other abducted children hand-picked from birth for their psychic powers and forced to become part of a process that leads inexorably to the decay and eventual death of their human selves.”`Topheth, which subjects children to horrifying experiments, also has an agenda to weaponise the children’s abilities, thus creating the ANGELSLAYERS.Included in the collection are futuristic T-shirts, skirts, tops, hoodies and jackets moulded around the dark concept, all available in unisex sizing.“Thematically this collection has created a world inspired by the tech industry’s powerful psychological mind manipulation tactics,” Sykes continued.“Most people don’t realise that lurking behind their screens and phones is a giant laboratory of psychologists, neuroscientists, and social science experts who use their knowledge of psychological vulnerabilities to devise products that hijack their minds, hooking them with a drug-like power, for the purpose of profit or brainwashing.“The ANGELSLAYERS represent a metaphor of this idea, a generation weaponised by shady operatives to believe what’s good is bad and what’s bad is good.Sykes added: “The ideas and concepts [Drop Dead] wants to promote is a feeling of unity, community, and healthy obsessions and passions.
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