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Box Office Recovery Imperiled: "Do You Take the Risk or Do You Punt?"

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hollywoodreporter.com

Intentional or not, Sony Pictures Entertainment chairman-CEO Tony Vinciquerra set off a maelstrom when addressing the state of the box office at a Sept.

9 Bank of America investors conference. “What we won’t want to do is make the mistake of putting a very, very expensive $200 million movie on the market unless we’re sure theaters are open and operating at a significant capacity,” he said.

The comment was considered poor form by those working in the fragile Hollywood ecosystem who are once again trying to release big movies in actual theaters amid the ongoing coronavirus pandemic.

Yet Vinciquerra underscored what is fast becoming apparent: The U.S. box office recovery has been derailed as Christopher Nolan’s Tenet stalls domestically, key.

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