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Bob Iger Says Disney Will Always Prioritize Content “Quality Over Volume”

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Walt Disney executive chairman Bob Iger promised the company will always prioritize “quality not volume” as he introduced executives and content that he’s been overseeing as a kind of creative content czar around the world since he left the CEO post earlier this year.“When I stepped down,” he said, his purview became “content creation across all segments and territories with a focus on leveraging our brands.” Disney’s emphasis will always be on quality, which “always holds its value across the board.” The only difference between the company’s shorter form TV content and theatrical content he said, is “length.”Iger took a brief and well deserved trip down memory lane noting his company-building acquisitions of Pixar, Marvel, Lucasfilm and

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