The live-action/animated film is projected by both studios and trackers to earn round $20 million in its opening weekend. Like all of Warner Bros.’ 2021 films, it will be released in theaters and on HBO Max at no extra charge. “Space Jam” is ostensibly a film for family audiences, but it remains to be seen whether kids and their parents become the core demographic, or if it will be driven more by millennial nostalgia for the original “Space Jam,” released 25 years ago.
Animated films like “Luca” and “The Boss Baby: Family Business” have become major players in Hollywood’s hybrid release experiment, in part because a home release option can appeal to families looking for a cheaper way to watch new films.
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