Beyoncé pulled out all the stops for her latest rodeo-themed adidas x IVY PARK campaign, bringing her and JAY-Z's own kids -- 9-year-old Blue Ivy and 4-year-old twins Rumi and Sir Carter -- to the chic shoot.
Throughout the video, which was released on Wednesday, Bey's fashionable children can be seen adorably modeling various pieces from the all-new kids collection.Rumi and Sir make their debut front and center in the rodeo ring, posing alongside their mama in royal blue ensembles.
At one point, Beyoncé and Blue also strut to the camera while rocking matching cow-print leggings, hoodies and sneakers.«The rodeo isn’t just for the grown ups,» IVY PARK wrote on Instagram, announcing the news. «Introducing IVY PARK.
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