ZDF Enterprises Rebrands as ZDF Studios
variety.comJohn Hopewell Chief International CorrespondentZDF Enterprises, a key production-distribution component of one of Europe’s biggest public broadcaster powerhouses, Germany’s ZDF, is set to operate under the new name of ZDF Studios.Effective from April 1, the title, announced by ZDF Enterprises President and CEO Fred Burcksen on Monday in Mainz, captures much better ZDFE’s current business reach, scale and ambitions.“We are a studio, we cover all elements of our industry, from early development to longtail sales.
The new name fits our business model much better and reflects our production and distribution expertise,” Burcksen said.ZDF Enterprises was launched in 1993 to handle worldwide program distribution as new content-avid private TV networks sprang up in Europe and beyond and also to deal with the business affairs of the acquisition of programs from around the world.
Since then, however, ZDFE has diversified energetically. Its brief now covers national and international production where it works all parts of the value chain from initial concept to development to production as well as successful marketing.
ZDFE also offers its services to third-party public and private television broadcasters, independent producers, streaming platforms and other customers and partners.Selling, buying producing and marketing for ZDF would in itself be a major task.
Read more on variety.com