Become a Classic Rock Star With Fender’s New American Vintage II Series
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Fender is giving guitar players worldwide a chance to channel their inner-rock star with a brand new line of guitars and basses modeled after the iconic instruments of the 1950s, ’60s and ’70s.
The American Vintage II series guitars are now available to purchase on Fender’s website. Built in Corona, Calif., the slew of new axes are a “1:1 comparison with their original predecessors,” said Justin Norvell, executive VP of product at Fender, adding, “Today they are built with precise, modern manufacturing processes that weren’t available in the past.” The new line is supported by Patti Smith, Brothers Osborne, James Bay, Jeff Beck and more rock figures behind Fender’s campaign. “If you’ve listened to popular music, chances are your favorite songs, guitar solos and punchy bass lines were played on a Fender [guitar],” said Fender CMO Evan Jones. “It’s impossible to count the number of artists who have used these instruments to create some of the most memorable music that has spanned the last 76 years.
Built to the original specs, these American Vintage II series models demonstrate both the timelessness and relevance of the Fender brand.” On Oct.
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