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Marco Bassetti
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Marco Bassetti
Banijay Group CEO: COVID-19 Accelerated Shift From Linear to Non-Linear in Production Business
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variety.com
variety.comNaman Ramachandran Banijay CEO Marco Bassetti has said that the ongoing coronavirus pandemic has served to accelerate the shift of television production from linear to non-linear services.Speaking at the virtual Paley International Council Summit on Tuesday, Bassetti said, “COVID gave a kind of acceleration of what is already a trend in our industry, where there is a clear shift between linear to nonlinear.”Bassetti said the pandemic anticipated what was going to happen in a couple of years anyway. “We were pretty lucky because we finalized our finances a few weeks before COVID became an issue,” said Bassetti. “And so today, our financing, is in very good condition. [And it’s helped] by the fact that we have such strong IP.
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