Balenciaga is taking responsibility for a “series of grievous errors” after unveiling a campaign that featured children posing with stuffed animals dressed in BDSM-like attire.
The fashion house issued a statement via social media on Monday, November 28, calling the ad “wrong.”“We would like to address the controversies surrounding our recent ad campaigns,” the fashion house began in the Instagram memo. “We strongly condemn child abuse; It was never our intent to include it in our narrative.
The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility.”Earlier this month, the luxury label released a “Toy Stories” campaign on its website, which showed young children from different backgrounds photographed with Balenciaga’s plush bear bags.
The accessories were seen strapped in harnesses and other inappropriate items, causing immediate backlash online.Balenciaga explained in its Monday statement that children “should not have been featured” with the pieces.“This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images.
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