Universal’s first trailer for “Cocaine Bear” gives the people what they want. The title is pretty self-explanatory, even if one doesn’t know about the true-life story involving a 175-pound American black bear who ingested a duffel bag full of blow after the narcotics were dumped out of an airplane by a drug smuggler trying to lighten a heavy load.It’s a somewhat refreshing example of an old-school high-concept movie, one driven by a strong elevator pitch rather than IP or marquee characters.
However, one might count the drug-devouring bear as a circumstantial butt-in-seats draw. The trailer is certainly selling as much, including a ridiculous climactic beat of the bear leaping into a speeding ambulance.If audiences show up for “Cocaine Bear” when it opens on Feb.
23, 2023, it won’t be because of Banks’ name in the director’s chair (having previously helmed “Pitch Perfect 2” in 2015 and a “Charlie’s Angels” legacy sequel in 2019) or its top-billed human stars (Keri Russell, O’Shea Jackson Jr., Alden Ehrenreich and Ray Liotta — in his final performance).
It’ll be because audiences want to see a giant bear ingest drugs and go on a drug-fueled rampage of destruction and carnage.
Read more on thewrap.com
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