Sony Music show record Latin Sony Music

Bad Bunny's Historic Album Debut Gives Sony Music a Major Bump

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www.billboard.com

Small hop for Bad Bunny, big leap for foreign-language albums. Bad Bunny’s album YHLQMDLG debuted on the March 14-dated Billboard 200 at No.

2 with nearly 179,000 album consumption units for the week ending March 5, according to Nielsen Music/MRC Data, making it the highest-placing Spanish-language album in the chart's history.

The album’s unprecedented success shows the U.S. market’s growing appetite for Latin music, and also boosts Sony Music Entertainment’s industry-leading Latin music distribution market share to nearly half of the overall pie — to 49.13% year to date, up from the previous week’s 47.59% year-to-date total.

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