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WarnerMedia AT&T Tv Advertising Upfront 2020

AT&T’s Xandr Ad-Tech Unit Struck a Big New Deal. Then Its CEO Resigned

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variety.com
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Brian Lesser had every reason to be proud of Xandr, the ad-tech company he led. On Wednesday, it unveiled a new deal to do work with Walt Disney, WarnerMedia and AMC Networks.

He celebrated in an odd way: He quit. Lesser, a well-regarded advertising executive, had expanded his profile after coming aboard in the summer of 2017 as CEO of a new unit devoted to figuring out ways to use its parent company’s massive troves of consumer data to help advertisers place their commercials in more intelligent fashion.

The parent company is a massive entity known as AT&T and Lesser joined just as it was about to snap up the glitzy entertainment assets of Time Warner for a whopping $85.4 billion.

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WarnerMedia AT&T Tv Advertising Upfront 2020
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