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Abby Cadabby Coronavirus show pandemic travelers AT&T Abby Cadabby

AT&T Bets on Elmo to Connect With Consumers

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variety.com
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By Brian Steinberg Senior TV Editor AT&T is connecting to a kids’ property to help it stand out with adult consumers.

The telecommunications giant will this evening sponsor a commercial-free airing of a new special starting Sesame Street character Elmo that will run across all the entertainment-focused TV networks operated by its WarnerMedia unit. “Sesame Street: Elmo’s Playdate” will follow popular figures Elmo, Grover and Abby Cadabby as they find new ways to play and learn together while people are staying at home during the current coronavirus pandemic.

The show airs simultaneously at 7 p.m. this evening across HBO, TBS, TNT, Cartoon Network, Boomerang, and truTV, as well as PBS Kids 24/7.

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