Todd Spangler NY Digital Editor Game on! Apple launched a free standalone app for sports fans, Apple Sports, which is engineered to fire scores and stats to your iPhone as quickly as possible.
The business case? The app also is designed to drive viewership to the Apple TV app to watch live sports — including all Major League Soccer matches, which are available through Apple TV’s MLS Season Pass subscription add-on under an exclusive 10-year worldwide deal the tech company struck with the league.
Apple Sports includes a “Watch on Apple TV” button for each game (if applicable), which kicks open the Apple TV app to the service that’s livestreaming the event and where you can subscribe, if you don’t already.
Apple Sports is available free to download now in the App Store in the U.S., Canada and the U.K. with support for English, as well as French and Spanish where available.
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