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Apple Podcasts to Launch Follower Metrics for Creators, Stepping Up Challenge to Spotify

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variety.com

Todd Spangler NY Digital EditorApple is adding new tools for podcasters to track audience trends, as well as boosting support for podcast subscriptions, among other feature aimed at letting creators manage their podcast businesses on Apple Podcasts.

The moves show that Apple is getting more serious in making Apple Podcasts a more robust rival to Spotify.Starting next month, all Apple Podcasts creators will be able to view metrics for show followers.

From the Analytics tab in the Apple Podcasts Connect menu, creators will be able to view followers per show and see followers across shows.

After selecting a show, they can view the number of New Followers netted over the last week, month, 60 days and all time. They can also see time listened as a percent of those following and not following the show.

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