By Jem Aswad Senior Music Editor Apple Music has launched a $50 million advance royalty fund to help independent labels ensure that their artists are paid amid the economic devastation of the coronavirus pandemic, according to reports in Rolling Stone and Music Business Worldwide; a source close to the situation confirmed the reports to Variety.
According to a letter sent to the labels and cited by Rolling Stone, independent labels that earn at least $10,000 in quarterly Apple Music earnings will qualify for the royalty advances.
To qualify, the indie labels are required to have a direct Apple Music distribution deal. “These are difficult times for the music industry globally,” the letter says in part. “Apple has a deep, decades-long
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