Angelika Film Center and Sony Pictures Classics unveiled a “Bring A Friend Back To The Movies” initiative timed to the April 22 release of dramatic comedy The Duke.
The arthouse cinema and specialty distributor are offering a complimentary second ticket to anyone who buys a first directly from the Angelika’s website, app or in the theater to see the film during its first week of release.
It’s a nod to the fact that older arthouse demos have been the slowest to return to theaters, wary of Covid but also just having gotten out of the habit.The Duke by the late Roger Michell stars Jim Broadbent and Helen Mirren.
It premiered at Venice and Telluride last year. SPC is opening the film in NY and LA, expanding to additional cities thereafter.“The COVID-19 pandemic had a significant impact on theaters and the moviegoing experience,” said Tom Bernard, Sony Pictures Classics’ co-president.
Read more on deadline.com
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