Cable networks and streaming company AMC Networks has partnered with the On Addressability initiative, which cable giants Comcast, Charter and Cox launched last summer, to pilot targeted advertising solutions on its linear TV and VOD services.
The cable operators launched On Addressability during the Cannes Lions festival of creativity last June "to accelerate the industry’s ability to deliver a scalable and sustainable addressable solution to marketers that maximizes the impact and value of television." As part of a pilot, AMC will allocate a portion of its commercial inventory to addressable ads delivered to aggregated household audiences across the cable partners' footprints, "consistent with each company’s commitment to privacy." This.
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