Amazon Releases ‘Lord of the Rings: The Rings of Power’ Sneak Peek
variety.comTodd Spangler NY Digital EditorTo push its one shopping event to rule them all, Amazon dropped a new 60-second sneak peek at its mammoth upcoming series “The Lord of the Rings: The Rings of Power.”On Wednesday, the company launched the exclusive sneak peek for the “LOTR” series, which is set to debut Sept.
2 worldwide on Prime Video. Earlier this week, Amazon also surprised 20 randomly picked Prime members from around the world with an opportunity to attend the London global premiere of “The Lord of the Rings: The Rings of Power” in August.“The Lord of the Rings: The Rings of Power” is set in J.R.R.
Tolkien’s Second Age of Middle-earth’s history — thousands of years before the events of “The Hobbit” and “The Lord of the Rings” books.
In the new 60-second sneak peek, an ominous sign in the night sky raises questions for the inhabitants of Middle-earth. Prime members can watch the sneak peek at this link. “The skies are strange,” one Middle-earther intones darkly in the teaser.Amazon will continue the build-up to the “The Lord of the Rings: The Rings of Power” launch with another teaser trailer scheduled to drop July 14.Full sneak peek exclusively for Prime Members on https://t.co/cofBDVThEu. #TheRingsOfPower pic.twitter.com/Md8SAMk2aT— Prime Video (@PrimeVideo) July 6, 2022The “LOTR” teaser is part of Amazon’s multipronged effort to drive signups to Prime ahead of Prime Day, the ecommerce giant’s annual shopping-deals event taking place this year on July 12-13.
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