K.J. Yossman Amazon has launched ad-based streaming service IMDb TV in the U.K. with a selection of original and licensed content.IMDb TV — a spin-off from the entertainment industry database IMDb — launched almost three years ago in the U.S.
in order to provide a free, ad-supported viewing model. The U.K. launch marks the first international foray for the brand. It will initially be available via a carousel on Amazon Prime Video and, in the coming weeks, a standalone app on Fire TV.
Membership to Amazon Prime is not required.“Free streaming services are not unique, especially in the U.K., where there’s several broadcaster options [such as BBC iPlayer and Channel 4’s All4],” Ryan Pirozzi, co-head of content and programming at IMDb TV.
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