By Brian Steinberg Senior TV Editor Each year the nation’s largest TV networks try to sell billions of dollars in advertising time in the sales blitz known as the upfront.
In 2020, the process is fast becoming an “un-front.” Advertisers and their media agencies in a normal cycle negotiate a dizzying array of deals, schedules and audience guarantees with the big media conglomerates over a period of about two months, usually starting a few weeks after the end of the traditional broadcast TV season in late May.
But the effects of the coronavirus pandemic – which has halted production on most scripted TV programs while scuttling live TV sports – is sure to slow the pace of advertising deals this year.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.