Brian Steinberg Senior TV EditorMadison Avenue is returning to the Super Bowl — with a vengeance.NBC Sports has fewer than five 30-second slots left to sell in its coming 2022 broadcast of Super Bowl LVI and is seeing some sponsors agree to pay as much as $6.5 million for them, along with a similar investment in other NBC inventory, according to Dan Lovinger, executive vice president of sports ad sales at NBCUniversal.
That price is more than was sought initially by NBC, which was working to sell Super Bowl ads for between $5.8 million and $6.2 million earlier this year.
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