Brian Steinberg Senior TV EditorThe TV networks aren’t the only ones who think their audiences need to be counted differently.Big media-buying agencies and even a few advertisers are likely to help as the TV industry battles with Nielsen and continues to push for alternate systems of counting video viewers, whether they watch via traditional linear TV or a new streaming-video hub.“We needed better measurement of consumers, and for whatever reason, they didn’t deliver,” says Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group, one of the nation’s largest media buying agencies, referring to Nielsen. “It has opened the door.”And created a gulf.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.