All but a handful of ads on next February’s Super Bowl on NBC have been sold, fetching as much as $6.5 million for 30 seconds, according to the latest report from NBCUniversal ad execs.In a conference call with the press today, Dan Lovinger, EVP of ad sales at NBC Sports Group, said fewer than five spots remain available.
The big game will be February 13 at SoFi Stadium in Inglewood, CA.Inventory is also almost sold out for the Beijing Winter Olympics, which are also taking place next February, the first time they have had such proximity to the Super Bowl.
The $6.5 million peak figure for Super Bowl spots includes matching investments in other NBC events like the Winter Games, Lovenger said.The pricing is ahead of internal expectations and
Read more on deadline.com
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