Dino-Ray Ramos Associate Editor/ReporterThe Philippines-based ABS-CBN Global is looking to bring new life to a familiar Filipino music-centered media brand.
Myx, which first launched in the Philippines in 2000 and then stateside in 2007, is getting a makeover. ABS-CBN is launching a rebranded version of Myx which will spotlight the next generation of Filipino American talent as a premium cable, radio, and digital content provider.
The newly launched platform aims to be an entertainment, lifestyle, and cultural touchstone for Filipino American audiences and beyond.“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million & 10 million Filipinos around the world who demand premium, quality entertainment,”.
Read more on deadline.com
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