bounce. Ellis Brooklyn began as the brainchild of New York Times columnist Bee Shapiro in 2015, when she was pregnant with her first daughter Ellis (hint hint) and couldn't find any luxury non-toxic fragrances to use.
Inspired to fill that white space gap, Shapiro launched her own brand of clean, high-quality frangrances, including perfumes, , and body care essentials.It can be hard to find over-the-counter that actually work, but Hero Cosmetics is proof of concept they can.
After learning Koreans were using hydrocolloid patches to treat pimples, cofounder Ju Rhyu brought the idea stateside. She launched the brand on Amazon with one ~hero~ product: the , which is a vegan sticker spot treatment that works overnight miracles on pimples.
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