XFL, the football league founded by Dwayne “The Rock” Johnson, Dany Garcia and Gerry Cardinale’s RedBird Capital Partners has made an exclusive global multi-year agreement with the Walt Disney Company and ESPN.The deal, which was announced Tuesday by Johnson and Garcia onstage at Disney’s Upfronts presentation, which included all of its brands, will mean that every regular-season and playoff game from the XFL will be presented on an ESPN/TWDC platform.
XFL will return Saturday, Feb. 18, 2023, and will air through the spring with 40 regular-season matchups, two semifinal playoff games and the championship.The games will air on a combination of ABC, ESPN networks and FX.
The deal also includes exclusive content rights across TWDC/ESPN’s digital, social and direct-to-consumer outlets like ESPN+.
Global rights are also included in the agreement. “The XFL will tap into sports fans’ deep love of football by emphasizing competitive action while dedicating itself to innovation and entertainment,” Jimmy Pitaro, Chairman, ESPN and Sports Content, said in a statement. “You can see a great path to success when you combine the reach and influence of ESPN and Disney with the collective vision of XFL leadership led by Dany, Dwayne and Gerry.”In a statement, Garcia said: “Without question, we have long admired Disney’s distinct ability to engage an expansive consumer fanbase across verticals, while also maintaining a deeply-authentic, nuanced and heartfelt approach to storytelling much like our own.“To find a partner that honors our foundation and to be able to root our vision of unwavering passion, accessibility and the future of football with Disney as our home, is a dream come true.
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