Ellise Shafer editorAs the coronavirus pandemic has proliferated and social distancing guidelines prevented large gatherings across the country — and the world — the live music industry crumbled with one fell swoop.
One after another, major tours and festivals were rescheduled, canceled, or rescheduled and then canceled.Andy Gensler, executive editor of concert industry trade Pollstar, and box office editor Brad Rogers were put in a tough spot.
Pollstar has built its publication — nearly 40 years strong — on documenting the concert industry in the form of charts, data and news.
But with zero box office receipts being reported, how do you monitor an industry that seems to be at a stand still? You get creative, which is precisely what.
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