It’s just the latest distribution experiment in a year full of them, and it could lead to some rare sights on this weekend’s charts.
Universal notes that if its three current releases take the top three spots on the July 4 charts — and that is very likely considering both new releases are projected for openings of over $10 million — it would become the first studio since 2005 to do a podium sweep of the box office.
The last to do so was Sony Pictures with “Hitch,” “Boogeyman,” and “Are We There Yet?” during a light February release period.
Of course, the reason why we haven’t seen a studio do a podium sweep in 16 years is because of basic box office sense, which dictates that films be kept apart on the release slate to avoid splitting.
Read more on thewrap.com
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