EXCLUSIVE: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the 4-day July 4th holiday weekend.
That number for the DreamWorks Animation title beats the 4-day Memorial Day debut of Disney’s live-action pic on Disney+ Premier which clocked 686K U.S.
households that shelled out $29.99 to see that title (Cruella also posted a 4-day opening at the B.O. of $26.5M). Note Boss Baby 2 was available to Peacock’s higher paying subscribers; available to watch on its $4.99 and $9.99 per month tiers (so, slightly different pay dynamics there).
Read more on deadline.com
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