Tim Dams COVID-19 lockdowns have provided the perfect backdrop for companies seeking to reinvent the world of content distribution.
With international travel restricted and physical markets on hold for over a year, digital platforms that help TV and film sellers to connect with buyers around the world have come into focus as never before.Prior to the pandemic, platforms such as RightsTrade, Vuulr, Allrites, ProgramBuyer and Mena.
TV sought to disrupt long-established ways of doing business in the distribution market — promising to dramatically cut the cost, time and complexity of buying and selling content.Adoption was gradual, to say the least — no platform had managed to significantly disrupt traditional ways of working.
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