Big Joanie have shared an animated video for their new single ‘Confident Man’, taken from their upcoming second album ‘Back Home‘.The Black feminist punk rockers veer into synth territory for the third single from their new album, which is released on November 4, and have accompanied the release with a vibrant video made by Rachel Amy Winton.In the clip, Big Joanie’s family photos appear alongside archive footage of the Caribbean in the ’50s, images of the ackee fruit tree, and live footage shot at Third Man Records London.Guitarist Stephanie Philips said about the making of ‘Confident Man’: “This song came from a rare Big Joanie jam session when we were messing about with the synths in Margo’s [Broom – producer] studio.
The song was inspired by Jia Tolentino’s book Trick Mirror and an essay in it about scam culture and how everyone’s obsessed with con men and their stories.“As the impact of capitalist culture becomes harder to avoid, it feels like many people would rather give in and admire those who work within the system and become the epitome of privileged, confident, white male arrogance.
When you’re in that mindset, no one considers rebelling against that and tearing down everything the confident white male represents.”Filmmaker Winton added: “After hearing from the band about the themes that led them to create this track, I became interested in the idea of positive representations of masculinity, both young and old.
Trawling through a bunch of archival footage, including old home videos and photos from the ’50s ’til the present, I enjoyed catching little glimpses of sincerity, playfulness and kindness that showed men and boys engaging in a non-arrogant form of manliness.
Read more on nme.com
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