Anna Marie de la Fuente In a historical first, the Cannes Festival and its market, the Marché, hosted the inaugural Venezuela Film Hub (VFH), surprising many international participants by its presence, given the mostly abysmal news coming from the South American country, crippled by the government’s economic mismanagement and U.S.
sanctions.Spearheaded and fully financed by The Visionist Advisers, a New York and Paris-based creative agency founded by strategic advisor Valeska Hernandez, VFH brought close to a 100 Venezuelan projects to the Marché in a booth that offered a networking platform for Venezuelan filmmakers as well as a chance to promote the country as a filming location and the sampling of Venezuelan products.
To kick off VFH, the event dubbed ‘[RE]Discover Venezuela’ was held May 19 at Cannes’ La Plage Restaurant. It featured a classical music concert conducted by Glass Marcano, winner of the La Maestra competition organized by the Paris-Mozart Orchestra and the Philharmonic Orchestra of Paris, and also included the tasting of products, liquors and cuisine of Venezuela.
Venezuela’s most renowned star, Edgar Ramirez, was in attendance.“When we first made a call for projects, we were expecting 15 to 20 but we received 160 in all,” said Hernandez.
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