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UTA Ventures’ Sam Wick on Building Businesses for Talent ‘Accelerators’

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variety.com
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Cynthia Littleton Business EditorStar power has long greased the wheels of commerce. But the business of celebrity endorsements and business ventures has changed dramatically in the digital era when boldface names can flex their muscle through social media and direct-to-consumer platforms.UTA Ventures chief Sam Wick has a mission to spot innovative and lucrative opportunities for the talent agency’s many clients, as Wick discusses on the latest episode of Variety podcast “Strictly Business.” The explosion of TikTok and other platforms has dovetailed with the scrutiny among consumers of corporate behavior and practices.“Younger consumers are increasingly looking for brands that have a founder-led story and where they can understand (the.

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