The 2022 incursion in the big old battle of the shoes continues, with the US Second Circuit appeals court agreeing to fast-track an appeal filed in relation to Tyga’s Wavy Baby trainers because, you know, free speech and the very fundamental essence of the First Amendment of the American constitution are definitely under threat here.I mean, if there was one thing the founding fathers were very clear on it was that rappers and their quirky business partners should be allowed to display their wavy shoes in public, and no trademark laws passed by pesky Congress should ever get in the fucking way of that.So, yes, this is the latest rapper-and-shoe-based legal battle involving MSCHF, the New York-based company that specialises in, well, mischief.
Last year the legal sparring was with Nike which took offence at MSCHF and Lil Nas X partnering on the Satan Shoes.That project involved messing with some Nike trainers in a satanic way in a bid to piss off as many conservative christians as possible.
It worked. And the resulting albeit short-lived legal wrangling with Nike provided Lil Nas with an entire marketing concept for his next single.The partnership with Tyga is a more ambitious project, in that MSCHF has created a new kind of shoe, rather than modifying existing ones.
That Wavy Baby trainer is sort of wavy, hence the name. Though the shoe design and accompanying imagery is very clearly influenced by Vans.
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